beNovelty Website

When I was working as a UI UX Lead in beNovelty Limited, I was given the chance to redesign their website. beNovelty is a tech startup based in Hong Kong, it has a strong branding color of royal blue and dark blue, so I kept the colors and decided to bring some creative elements such as illustrations to the website.

I started by looking at the existing website and discussed with the founder on the information architecture of it. We agreed to maintain the existing IA, so I started to draw the wireframe followed by some visual research. The final design gives a modern and refreshing look to the website.